How ChatGPT selects sources
ChatGPT uses Bing’s search index combined with its own language model to generate answers. It tends to cite sources that are:- High domain authority — well-established, trusted websites
- Comprehensive — content that thoroughly answers the question
- Structured — clear headings, lists, and organized information
- Recent — up-to-date content, particularly for time-sensitive queries
Optimizing for ChatGPT
Content strategies
- Create definitive guides on your core topics with clear structure and headings
- Include specific data — statistics, benchmarks, and original research get cited more often
- Use comparison formats — “X vs Y” and “Best tools for…” content performs well
- Update regularly — ChatGPT favors recently updated content
Technical considerations
- Ensure GPTBot can crawl your site (check your robots.txt)
- Fast page load times improve crawl efficiency
- Proper meta descriptions help ChatGPT understand page content
Check if GPTBot can access your site by reviewing your Crawler Logs in Agent Analytics.
Tracking your ChatGPT visibility
In Answer Engine Insights, filter by ChatGPT to see:- Your visibility score on ChatGPT specifically
- Which prompts trigger ChatGPT to mention your brand
- What sources ChatGPT cites alongside you
- Sentiment of ChatGPT’s mentions of your brand