How Claude selects sources
Claude emphasizes accuracy and helpfulness. It tends to cite sources that are:- Trustworthy — established publications and authoritative domains
- Accurate — factually correct content with verifiable claims
- Balanced — content that presents multiple perspectives fairly
- Well-written — clear, professional prose without excessive marketing language
Optimizing for Claude
Content strategies
- Prioritize accuracy — Claude values factual, well-researched content
- Be balanced — present pros and cons rather than one-sided marketing claims
- Include expert credentials — author bios and expertise signals matter
- Write naturally — avoid keyword stuffing; Claude favors conversational, informative content
Technical considerations
- Ensure ClaudeBot can access your site
- Review your Crawler Logs to verify Anthropic’s crawler is visiting
- Provide clear, descriptive meta information
Tracking your Claude visibility
In Answer Engine Insights, filter by Claude to see:- Your visibility score on Claude
- How Claude describes and positions your brand
- Citation patterns specific to Claude
- Sentiment trends in Claude’s responses about your brand