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The Brand Book stores your brand details so the Content Engine can generate accurately branded content. A well-configured Brand Book produces significantly better results.

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Setting up your Brand Book

Navigate to Settings > Brand Book and fill in the following fields:
1

Company details

  • Company name — your official brand name
  • Industry — your business category
  • Company description — a brief overview of what your company does (2-3 sentences)
2

Website and blog

  • Website URL — your primary website
  • Blog URL — where you publish content (used for content strategy alignment)
3

Brand voice (optional)

  • Tone — how your brand communicates (e.g., professional, friendly, authoritative)
  • Key messaging — core value propositions and positioning statements
  • Topics to emphasize — themes your content should focus on
  • Topics to avoid — subjects that are off-brand or sensitive
4

Logo

Upload your brand logo. This is used in generated content previews and reports.

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Why the Brand Book matters

The Content Engine uses your Brand Book to:
  • Match your voice — generated content reflects your brand’s tone and messaging
  • Stay on-topic — content focuses on your industry and key themes
  • Avoid mistakes — content steers clear of topics you’ve flagged to avoid
  • Reference accurately — your company name, URL, and details are used correctly
Spend a few minutes completing your Brand Book thoroughly. The more detail you provide, the better your generated content will be.

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Updating your Brand Book

You can update your Brand Book at any time. Changes take effect for all future content generation. Previously generated content is not retroactively updated.